The conference will present a broad selection of papers primarily focused on business-to-business markets, interaction within business networks, and capabilities. On this occasion, the theme is: Capability, Complexity and Resilience in IMP.

IMP Conferences are always structured to maximise the amount of discussion and interaction. Researchers at all stages in their careers are encouraged to present their finding in a challenging, but supportive atmosphere.

IMP 2021 will provide the opportunity for researchers to disseminate knowledge on emerging trends in industrial marketing. It is an ideal opportunity to meet with friends and exchange ideas to enrich your work, with valuable feedback, in a virtual context.

Authors are invited to present results from their research at any stage of development. Papers will be selected on the bases of their quality, originality and relevance to the development of ideas within the IMP framework.